November 10, 2008

BMW SUPERBIKE BREAKS COVER

BMW will be unveiling their 2009 World Superbike debut entrant to massive expectation at The Carole Nash International Motorcycle and Scooter Show. The BMW S 1000 RR signifies the German marque's desire to take on the Japanese and Italian factories in this white hot racing arena.

World Superbike stars Troy Corser and Ruben Xaus will head up this exciting new project and development is expected to influence future machines, including a road going version of the S 1000 RR, planned to go on sale in early 2010.

Heavily updated BMW bikes for the Show include a range of more powerful, bigger engined, K series machines which now feature a capacity of 1,293 cc. The BMW K 1300 S, K 1300 R and K 1300 GT have all received these significant changes with the 2009 K 1300 S, the most powerful street legal BMW, now offering 175 hp and an impressive torque figure of 103 ft-lb at 8250 rpm.

The all-new F 800 R naked roadster, launched this week at EICMA Milan Show, will also star in Birmingham. Offering styling similar to Chris Pfeiffer's famous stunt bike and 87 hp from its vertical twin engine, this is an exciting newcomer to BMW's mid range bikes with a price expected to be sub £6000.

BMW has also developed an exciting new initiative for the activity packed Show. The Show, held from 28th November to 7th December at the Birmingham NEC, will now include a special BMW Low Seat Demo Zone - offering bikes for the shorter or novice rider to try.

BMW will bring a fleet of six Low Seat bikes to the Show to allow visitors to ride them and get an experience of their low speed manoeuvrability. BMW is the first motorcycle manufacturer to launch a range of models that can be ordered from the factory with lowered suspension, to provide customers with low seat height options. Visitors will be given riding tuition by experienced instructors from BMW Rider Training.

Feedback from female, novice and shorter riders confirmed that controlling a machine can be difficult at slow speeds, especially when riding motorcycles with a higher seat height. These riders feel more secure when they are able to place their feet firmly on the ground, especially under stop-start conditions.

Anyone wishing to take part will need to have a full motorcycle licence (restricted to under 25Kw acceptable) and be wearing a suitable protective helmet, jacket and gloves (a small selection will also be made available on loan) Models available include F800 S Sports and ST Sports Tourer, F650 GS Enduro and R1200 R Roadster/GS Enduro/R1200 RT Tourer.

Tony Jakeman, Marketing Manager BMW Motorrad said, "The Superbike project really shows that BMW is ready for the most difficult sector of all and we're all really excited to hear customer feedback at the show. With regard to our low seat bikes, we know that there are plenty of riders who love bigger bike styling and this should make biking more accessible to all."

Finlay McAllan, Managing Director of MCI Exhibitions added, "The BMW Superbike has to be one of the most talked about machines of the year so we're really excited to have it unveiled at The Show. To have a brand new, manufacturer supported feature gives visitors yet another reason to visit!"

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